lab Due of the absolute imperative to innovate, and the cross-pollination of different disciplines, old markets are being reconstructed and new ones created with a velocity and speed not known before.
With a new set of rules, and new parameters that define success, designers and design thinkers have emerged as active participants in the innovation process. Their new involvement at all stages of innovation has positioned them to become the new prophets of our time.
Equipped with access to information to virtually every industry, at every stage of the process, designers are now in a unique position to reveal, identify and create new uncontested market space.
Based on Paul Romer's concept of "Meta Ideas," we have developed, and continuously pursue, business concepts that are anchored in design, and design thinking as fundamental forces in delivering economic results beyond the incremental.