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disciplines We approach design as "Gesamtkunstwek", a german term meaning total work of art. It implies that design must be considered in its totality; that design as an all-encompassing holistic experience.
All design solutions must be developed by exploring the basic relationships and connectivity between an object and its immediate neighbor: Object-Space-Environment. In parallel, we apply utility factors, aesthetic and marketing strategies and relevant economic models. Combined they generate the basic DNA strands characteristic of the inner body of a great product, service, and ultimately a great brand.
We believe that the design approach of both macro and micro environments should be the same. The process for the design of a salt & pepper shaker should be similar to that applied to an urban master plan. Both solutions must merge into totally integrated experiences. Both solutions must be simple and elegant.