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disciplines > academia "The problems of the future will not respect our tidy professional design disciplines" Bruce Mau
A 21st Century profession has emerged which addresses the need of an era focused upon Aesthetic Imperatives, Technological Breakthroughs, Human Understanding, and the Organization of Information. Design Thinking is the governing intelligence that unites these fields.
Most schools and universities generate revenues through their research programs within the sciences and sports. We believe the times "they are a-changing". Since Design Thinking is the touchstone for innovation, and innovation will be the fuel for the new economies, companies will have to learn how to innovate and develop new ways of thinking.
Design Thinking is not about a set of specifics. The applications adapt to any industry and are, therefore, limitless. We predict the institutions that understand the the value of this new design profession and embrace Design Thinking principles in their schools, will reap enormous economic benefits.
focus Buckminster Fuller's aspiration of the need for a new breed of designer "...a synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist" has become an imperative.
The fundamentals of this new design profession are the integrated use and interconnectivity of several disciplines as raw matter for the development of a total, holistic concept. We call the essence of these conglomerations of knowledge from different disciplines "CREATIVE DNA." These new DNA strands foster innovation and will become mandatory to be woven into the core of a product, service and subsequently any successful brand.
Our studio has developed concepts, programs and platforms that teach students how to navigate through the dynamics of Technological Creativity, Economic Creativity and Artistic Creativity and utilize their natural design instincts to generate enormous benefits to business, society and culture.