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disciplines > design thinking "Any job that depends on routines-that can be reduces to a set of rules, or broken down into a set of repeatable steps-is at risk" Daniel Pink
This statement signals the arrival of a new age and simultaneously suggests the need for a new way of thinking: Design Thinking - whose "natural DNA" is the design process itself. Design Thinking will impact the design industry as nothing else ever has. Ultimately, the results will provide the fuel, and the glue, for innovation in the new economies.
The challenge is in discovering democratic methodoliges that harvest the collective creative capital. Taking these parameters in consideration, we have developed the "C3 Concept" - Creative Cell Concept - whose objective is to provide methodologies, and strategies that deliver quantitative measurement to design innovation.
focus Design Thinking is anchored in the cross-fertilization and management of the creative capital of many different disciplines with many different objectives, under one governing intelligence.
But how can we merge processes whose success is based on pure logic (1+1=2), with concept that defy logic (1+1=3) in order to achieve results and rewards beyond the incremental?
Our Answer: teach, encourage and empower the members of both economies: the knowledge economy, and the experience economy to come to the realization, and honest believes of the following simple equations:
For members of the Knowledge Economy: 1+1 SOMETIMES (must) = 3
For members of the Experience Economy: 1+1 (sometimes) MUST = 2
In order to support this two equations we have developed the methodologies and rules of engagement that generate contextual clarity, and relevance between economics and creativity within ONE SINGLE interface.