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disciplines > form Until recently design was mostly about shaping and styling. Now it is about user interface and fundamental thinking.
Our efforts are geared towards providing new value propositions to our clients in form of highly specialized services. These services are tailored mostly towards design intensive companies and institutions who use global design standards as benchmarks within their organization.
Personal relationships with important designers and manufacturers from around the world, allow us to provide our clients with deep insights into materiality, relevant technologies and market trends within the design industries. This information enables companies to make faster, and better decisions regarding relevance or strategic positioning.
We are guided by a process based on new perspectives that fuse human understanding, creativity and value innovation into a single process.
focus For the last 15 years, we have studied the development of product design from a commodity, to a desirable object, to an experience. We leverage our expertise in this field by providing new value propositions to our customers in the form of new and highly relevant services that will affect their bottom lines.
Instead of designing products, we CRITIQUE. Instead of accepting design, we CHALLENGE its function. Instead of accepting limits, we RE-FRAME projects with invisible borders. Instead of designing, we REFER them to the best in the world. Instead of speaking, we LISTEN. Instead of looking within our field for solution, we SEARCH where we don't expect to find them. Instead of talking design with our designers, we talk about life and LIFE SCENARIOS. Instead of talking design with our clients, we talk about EXPERIENCES. Instead of talking minimalism, we SUGGEST simplicity. Instead of reading design magazines, we read about ANTHROPOLOGY.
Instead of buying for clients, we CURATE objects for them.