nicolae, the thought leader has spent over 20 years involved in the creative industries. In 1984 he founded the Nicolae Gallery, specializing in works on paper (16th century to modern). In 1993, he opened The Modern Object, one of the first truly modern design stores in the US. For the next ten years he put most of his efforts into understanding design and architecture in all forms and at all levels, from visiting designers and architects in their studios, to touring manufacturing plants and curating objects for his stores.
His deep insights into this field led him to believe that design was evolving from its tangible, traditional form, focusing on perceptual motor skills, to intangible design, emphasizing emotional skills, to a new form coined "Design Thinking", a problem-solving form, whose inherent DNA is part of the design process itself. He realized that Design Thinking, when fully exploited, is part of the foundation for all forms of innovation, and therefore has the potential of massive applications in a many fields.
In 2004, after three years of research, Nicolae founded the Creative Cell Studio, a multi-disciplinary Flex-Lab that operates based on a new concept he calls "Creative Cell". The cell consist of hand-picked experts in their particular fields who come together to solve and deliver outstanding results that go beyond the industry's incremental expectations. This structure allows maximum flexibility to tackle ambitious projects with varying needs and budgets.
When the job is done, the team disintegrates, and a new Creative Cell is formed based on new goals, with a new shared identity.